Video, image or text ads? Reading a competitor's format mix

Format choice reflects budget and confidence. Video costs more to make; text ads are cheap to test. Looking at the split tells you how a rival is investing.

Mostly text ads. Search-led strategy. They chase intent, and the headlines are where to look.

Growing share of image ads. Display and remarketing. Check the visuals for offer framing.

A jump in video. Either a brand push or a new product launch. Check the start dates.

How to compare:

• Filter by media type, one at a time.
• Look at the format distribution chart for the overall mix.
• Combine with the timeline to see when the mix changed.

In ADSoar, the Google Ads library lets you filter by video, image or text and shows the distribution as a chart.

Homepage: adsoar.ai

ADSoar is an independent ad research tool, not affiliated with Google or Meta.